Tramarossa was founded in 1967 by Chemello Urban. After studying tailoring he had the idea of working denim using the same tailoring disciplines. With this knowledge Tramarossa started to manufacturer sartorial denim, using selvedge denim.

In 2003 his sons started in the business: Roberto, Paolo and Luigi. They had already experience in developing denim collections and they helped to create Sartoria Tramarossa, which means ‘Tailoring Tramarossa’.

Sartoria Tramarossa is produced in Veneto and the brand is known as one of the highest quality Italian denim in the market today. The brand has innovated a way that each pair of jeans can be personalized by the wearer by adding their initials using metal letters. This alongside each pair being perfumed and individually packaged, only goes to prove what amazing denim jeans Sartoria Tramarossa are.