Chemello Urban founded Tramarossa in 1967. After studying tailoring, he had the idea of working with denim using the same tailoring disciplines. With this knowledge, Tramarossa started to manufacture sartorial denim, using selvedge denim.

In 2003, his sons started in the business: Roberto, Paolo and Luigi. They had already experience in developing denim collections and they helped to create Sartoria Tramarossa, which means ‘Tailoring Tramarossa’.

Sartoria Tramarossa is produced in Veneto and the brand is known as one of the highest quality Italian denim in the market today. The brand has innovated a way that each pair of jeans can be personalized by the wearer by adding their initials using metal letters. This alongside each pair being perfumed and individually packaged only goes to prove what amazing denim jeans Sartoria Tramarossa are.