Vilebrequin
Vilebrequin is a French luxury brand specializing in swimwear and ready-to-wear for men, women and kids. The brand was created in 1971 in Saint Tropez by Fred Prysquel, a photographer and sports automobile journalist and Yvette, a fashion designer.
The brand has stores all over the world and of course in Saint-Tropez. It was due to Prysquel’s passion for automobiles that he named his brand, Vilebrequin, the French word for “crankshaft”.